Impact of Strategic Orientation Dimensions on New Product Development in Agro-based Nigerian Firms

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Ibidunni Ayodotun Stephen; Falola Hezekiah Olubusayo;
(2013)
  • Journal: Economics and Management Research Projects: An International Journal,volume 3,issue 1 December,pages1-8
  • Subject: Strategic Orientation, Strategic Orientation dimensions, New product development, Agro-based firms, Strategy
    • jel: jel:O13 | jel:Q18

This study explores the impact of strategic orientation dimensions on new product development capability of firms in the agro-business industry. The study based on questionnaires administered to selected agro-based firms in Lagos and Ogun states (Nigeria) utilized descr... View more
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