Marketing-Mix of Online Social Lending Websites

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Djamchid Assadi; Meredith Hudson;
  • Journal: Journal of Electronic Commerce in Organizations (JECO), volume 8, issue 3 July, pages 15-25
  • Related identifiers: doi: 10.4018/jeco.2010070102

With the rise of microfinance in developing countries and its evolution to a business model in developed nations, microfinance has fully transitioned to the internet, taking the distinctive form of social lending. However, the marketing trends of emerging peer-to-peer m... View more
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