USING DISCRIMINANT ANALYSIS IN RELATIONSHIP MARKETING

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Iacob Catoiu ; Mihai Èšichindelean ; Simona Vinerean (2013)
  • Journal: Annales Universitatis Apulensis Series Oeconomica, volume 2, issue 15, pages 36-36
  • Subject: relationship marketing, discriminant analysis, value chain, perceived value, satisfaction
    • jel: jel:M31 | jel:C31

The purpose of the present paper is to describe and apply discriminant analysis withina relationship marketing context. The paper is structured into two parts; the first part contains aliterature review regarding the value chain concept and the dimensions it is built on... View more
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