USING DISCRIMINANT ANALYSIS IN RELATIONSHIP MARKETING

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Iacob Catoiu; Mihai Èšichindelean; Simona Vinerean;
(2013)
  • Journal: Annales Universitatis Apulensis Series Oeconomica,volume 2,issue 15,pages36-36
  • Subject: relationship marketing, discriminant analysis, value chain, perceived value, satisfaction
    • jel: jel:M31 | jel:C31

The purpose of the present paper is to describe and apply discriminant analysis withina relationship marketing context. The paper is structured into two parts; the first part contains aliterature review regarding the value chain concept and the dimensions it is built on... View more
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