Control Modes in International Service Operations: The Propensity to Franchise

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Karin Fladmoe-Lindquist; Laurent L. Jacque;
(1995)
  • Journal: Management Science, volume 41, issue 7 July, pages 1,238-1,249
  • Identifiers: doi: 10.1287/mnsc.41.7.1238
  • Subject: international services, franchising, strategy

What determines a service firm's organizational choice between equity-based control and franchising? This question, which has elicited some theoretical answers and a few empirical tests in a domestic setting, has never been addressed in an international context before. ... View more
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