publication . Preprint . 2009

Consumers' behaviours and attitudes toward healthy food products: The case of organic and functional foods

Annunziata, Azzurra; Pascale, Paola;
Open Access
  • Published: 01 Jan 2009
Over the last decade consumers’ health consciousness is becoming an important factor driving the agrofood market. Healthier food products have entered the global markets with force in the past years and rapidly gained market share. Consequently, the food industry has reacted to this trend by developing a growing variety of new products with health-related claims and images, including organic and functional foods that are selected by consumers for their health-promoting properties. Currently, the healthy foods and drinks market is performing well, in terms of innovation and market penetration; healthy foods in Europe have a turnover of € 5.7 billion. Different re...
mesheuropmc: health care economics and organizations
free text keywords: functional foods, organic products, cluster analysis, Agricultural and Food Policy, Consumer/Household Economics,
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