Interviewing: Methodological Briefs - Impact Evaluation No. 12

Preprint OPEN
Bronwen McDonald ; Patricia Rogers (2014)
  • Subject: data collection; evaluation; research methods;

Interviews are easy to do badly and hard to do well - good planning, adequate time and appropriate skills are required. The type of interview should be carefully chosen to suit the situation rather than choosing a type of interview (such as focus groups) simply because it is commonly used. Interviews with children raise particular ethical issues that need to be carefully considered and fully addressed. This brief outlines key issues to consider in planning interviews for impact evaluation, taking into account the purpose of the evaluation, how interview data aim to complement other data for assessing impact, and the availability of resources.
  • References (9)

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    Taylor-Powell, Ellen, 'Questionnaire Design: Asking questions with a purpose', Cooperative Extension, University of Wisconsin-Extension, 1998. See

    United Nations Children's Fund, A Practical Guide for Developing Child Friendly Spaces, UNICEF, 2009.

    See Practical_Guide_Developing_Child_Friendly_EN.pdf.

    United Nations Children's Fund, 'Guidelines for interviewing children', web page, UNICEF,

    United Nations Children's Fund, Visualisation in Participatory Programmes, UNICEF Bangladesh, 1993.

    United Nations Office on Drugs and Crime, 'Tool 6.12, Ethical and safe interviewing conduct', in the Toolkit to Combat Trafficking in Persons, UNODC, 2008. See

    Velea, Simona, and CReDO (Human Rights Resource Centre), Child-friendly Schools, External Evaluation Report of the Child-Friendly School Initiative (2007-2011),Republic of Moldova, UNICEF/Ministry of Education of the Republic of Moldova, 2012. See

    Young Lives, 'Young Lives Methods Guide, Introducing Computer-Assisted Personal Interviewing', Young Lives, Oxford, 2011. See

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