Exploring Convenience Food Consumption through a Structural Equation Model

Preprint OPEN
Botonaki, Anna; Natos, Dimitrios; Mattas, Konstadinos;
(2007)
  • Subject: Food Consumption/Nutrition/Food Safety,

In this study the model of convenience orientation suggested by Scholderer and Grunert (2005) is applied in order to examine consumer behavior in the context of convenience food usage. The empirical results indicate that socio-demographic characteristics affect behavior... View more
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