No (more) logo: plain packaging and communicative agency

Article, Preprint OPEN
Pottage, Alain;
  • Publisher: University of California Davis
  • Subject: HE Transportation and Communications | HD Industries. Land use. Labor | K Law (General)
    • jel: jel:L91 | jel:R14 | jel:J01 | jel:L96

The tobacco industry’s archives suggest that the global campaign for the plain packaging of tobacco products originated in 1986, when the Canadian Medical Association passed a resolution calling for cigarettes to be sold in packages bearing only a brand name and the hea... View more
Share - Bookmark