The Use of Social Media within the Austrian Supply Chain for Food and Beverages

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Meixner, Oliver; Haas, Rainer; Moosbrugger, Helmut; Magdits, Philipp;
(2013)
  • Subject: Web 2.0, food industry, communication, social media, Agribusiness, Agricultural and Food Policy, Farm Management, Institutional and Behavioral Economics, Resource /Energy Economics and Policy,

In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of interaction with participants within supply chains. An increasing number of com-panies, especially in the US, are using social media platforms not only t... View more
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