Advertising and Consumer Welfare: Scaling versus Translating

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Alston, Julian M. ; Chalfant, James A. ; Piggott, Nicholas E. (1997)
  • Subject: advertising, consumer welfare, social welfare, Almost Ideal demand system, Demand and Price Analysis,
    acm: TheoryofComputation_GENERAL

Controversy has surrounded the welfare effects of advertising, mainly concerning the consumer welfare effects. Unfortunately, the measures of consumer welfare effects in most studies have been ad hoc and incorrect. The consumer welfare consequences of advertising can be... View more
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