E-Books in Higher Education: Technology, E-Marketing Prospects, and Pricing Strategy

Article OPEN
Norshuhada Shiratuddin;
(2005)
  • Journal: Journal of Electronic Commerce in Organizations (JECO), volume 3, issue 2 April, pages 1-16
  • Related identifiers: doi: 10.4018/jeco.2005040101
  • Subject:
    acm: GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries)

This article describes an ongoing project on the use of electronic books (e-books) in a higher institution and starts with a discussion on the diversity of e-book definitions to address misconception of its concept. Then, the advantages and associated technology such as... View more
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