The Impact of Frequent Shopper Programs in Grocery Retailing

Preprint OPEN
David Bell; Rajiv Lal;
(2002)

Frequent Shopper programs are becoming ubiquitous in retailing. Retailers seem unsure however about whether these programs are leading to higher loyalty, or to higher profits. In this paper we analyze data from a US supermarket chain that has used a number of frequent s... View more
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