Analyzing Factors to Improve Service Quality of Local Specialties Restaurants: A Comparison with Fast Food Restaurants in Southern Vietnam

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Lai Wang Wang; Thanh Tuyen Tran;
(2014)
  • Journal: Asian Economic and Financial Review,volume 4,issue 11 November,pages1,592-1,606
  • Subject: Tradition, Healthy eating environment, Restaurant, Fast food, Service quality, Local specialties.

The top fast food restaurant brands like KFC and MacDonald?s have gone global and demonstrated their successful business strategies through providing quick-service and convenience for customers. Meanwhile, local specialty food has recently emerged as a phenomenon attrac... View more
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