Empirical Analysis of Closed-Loop Duopoly Advertising Strategies

Article OPEN
Gary M. Erickson;
(1992)
  • Journal: Management Science,volume 38,issue 12 December,pages1,732-1,749
  • Related identifiers: doi: 10.1287/mnsc.38.12.1732
  • Subject: marketing, competitive strategy, advertising, games, noncooperative, differential
    arxiv: Computer Science::Computer Science and Game Theory

Closed-loop (perfect) equilibria in a Lanchester duopoly differential game of advertising competition are used as the basis for empirical investigation. Two systems of simultaneous nonlinear equations are formed, one from a general Lanchester model and one from a constr... View more
Share - Bookmark