Forecasting for the Small Retail Business: Operational Recommendations

Article OPEN
J. Holton Wilson; Robert H. Miller;
  • Journal: American Journal of Business,volume 13,issue 2,pages27-34
  • Subject: Cost effective forecasting, Forecasting, Quantitative methods, Small business
    • jel: jel:R00 | jel:Z0
    acm: ComputingMilieux_GENERAL

Often small business owners/managers feel they have inadequate time for formal forecasting and/or that they lack the expertise to do so. Since forecasting is an important decision-aiding tool, managers in small retail establishments can benefit by implementing a simple ... View more
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