THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH -

Article OPEN
Tudor Edu; Costel Iliuţă Negricea;
(2011)
  • Journal: Romanian Economic and Business Review, volume 6, issue 3 September, pages 34-48
  • Subject: marketing needs, Romanian companies, secondary data

The marketing needs of the Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion and Placement) and their components.The present marketing research w... View more
  • References (3)

    1. Catoiu I. (coord.), 2007- Cercetari de Marketing, Uranus, Bucuresti

    2. Kotler Ph., Armstrong G., 2008- Principles of Marketing 12th ed., Pearson Ed., NJ

    3. Kotler Ph., Keller K. L., 2006- Marketing Management 12th ed., Pearson Ed., NJ

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