Tactile Stimulation and Consumer Response.

Article OPEN
Hornik, Jacob;
  • Journal: Journal of Consumer Research,volume 19,issue 3 December,pages449-58
  • Related identifiers: doi: 10.1086/209314
  • Subject:

Tactile behavior is a basic communication form as well as an expression of interpersonal involvement. This article presents three studies offering evidence for the positive role of casual interpersonal touch on consumer behavior. More specifically, it provides initial s... View more
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