publication . Article . Other literature type . 1992

tactile stimulation and consumer response

Hornik, Jacob;
Open Access
  • Published: 01 Dec 1992 Journal: Journal of Consumer Research, volume 19, page 449 (issn: 0093-5301, eissn: 1537-5277, Copyright policy)
  • Publisher: Oxford University Press (OUP)
Abstract
Tactile behavior is a basic communication form as well as an expression of interpersonal involvement. This article presents three studies offering evidence for the positive role of casual interpersonal touch on consumer behavior. More specifically, it provides initial support for the view that tactile stimulation in various consumer behavior situations enhances the positive feeling for and evaluation of both the external stimuli and the touching source. Further, customers touched by a requester tend to comply more than customers in no-touch conditions. Implications for consumer behavior theory and research are discussed. Copyright 1992 by the University of Chica...
Subjects
ACM Computing Classification System: InformationSystems_INFORMATIONINTERFACESANDPRESENTATION(e.g.,HCI)
free text keywords: Interpersonal touch, Consumer response, Stimulus (physiology), Psychology, Consumer behaviour, Social psychology, Interpersonal communication, Sensory stimulation therapy, Feeling, media_common.quotation_subject, media_common, Casual
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue
publication . Article . Other literature type . 1992

tactile stimulation and consumer response

Hornik, Jacob;