publication . Article . 2012

The Influence of Motivational Factors on the Romanian Passenger Car Consumer Behavior after the Start of the Current Economic Crisis – an Explorative Study

Madalina Balau;
  • Published: 01 Jan 2012
Abstract
Supply chain management in Albania has received little attention in the recent literature. Many companies now realize that actions taken by one member of the chain can influence the profitability of all others in the chain. Companies are increasingly thinking in terms of competing as part of a supply chain against other supply chains, rather than as a single firm against other individual firms. The aim of the paper is to investigate the current situation of supply chain management in Albania using a recent survey conducted by the authors. The target companies are manufacturing and trading companies mainly operating in Tirana and Durres. The data collected from A...
Subjects
free text keywords: consumer behavior; motivational factors; passenger cars.
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publication . Article . 2012

The Influence of Motivational Factors on the Romanian Passenger Car Consumer Behavior after the Start of the Current Economic Crisis – an Explorative Study

Madalina Balau;