publication . Article . 1997

Marketing Information: A Competitive Analysis

Miklos Sarvary; Philip M. Parker;
Open Access
  • Published: 01 Jan 1997 Journal: Marketing Science, volume 16, pages 24-38 (issn: 0732-2399, eissn: 1526-548X, Copyright policy)
  • Publisher: Institute for Operations Research and the Management Sciences (INFORMS)
Abstract
Selling information that is later used in decision making constitutes an increasingly important business in modern economies Jensen [Jensen, Fred O. 1991. Information services. Congram, Friedman, eds. The AMA Handbook of Marketing for the Service Industries, Chapter 22. AMA-COM, New York, 423--443.]. Information is sold under a large variety of forms: industry reports, consulting services, database access, and/or professional opinions given by medical, engineering, accounting/financial, and legal professionals, among others. This paper is the first attempt in marketing to study competition in the rapidly emerging information sector. Specifically, we are interest...
Subjects
free text keywords: information sales, competitive strategy, complements, substitutes, Marketing, Business and International Management, Complementary good, Information industry, Information quality, Competitive advantage, Economics, Population, education.field_of_study, education, Information system, Purchasing, Goods and services
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publication . Article . 1997

Marketing Information: A Competitive Analysis

Miklos Sarvary; Philip M. Parker;