publication . Article . 2014

Emotions, Mood and Decision Making

Agnes Virlics;
Open Access
  • Published: 01 Jan 2014 Journal: International Journal of Applied Behavioral Economics (IJABE), volume 3, issue 2 April, pages 48-69
Abstract
Decisions are made according to a complex cognitive and emotional evaluation of the situation. The aim of the paper is to examine the effect of mood on risky investment decision making by using a mood induction procedure. The paper investigates how happy and sad mood affects risky investment decision making and whether there is a difference between the perception of fix investments and monetary investments. The analysis has been conducted focusing on individual investment decisions. Data for the research comes from a laboratory experiment, where 166 participants in happy, sad and neutral mood, filled out a questionnaire of investment decisions. The results indic...
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