Culturally Responsive Marketing of Coach and Pepsi

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Edwin Quinn; Renika Quinn;
(2015)
  • Journal: International Journal of Academic Research in Business and Social Sciences,volume 5,issue 3 March,pages210-224

This study will focus on the cultural aspects of China and how the brands Coach and Pepsi will target Chinese consumers. Information will be provided on the society, economical facets, marketing analysis and positive and normative perspectives of the study. China, like ... View more
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