Optimal Pricing Strategy in Marketing Research Consulting.

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Chang, Chun-Hao; Lee, Chi-Wen Jevons;
(1994)
  • Journal: International Economic Review, volume 35, issue 2 May, pages 463-78

This paper studies the optimal pricing scheme for a monopolistic marketing research consultant who sells high-cost proprietary marketing information to her oligopolistic clients in the manufacturing industry. In designing an optimal pricing strategy, the consultant need... View more
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