Optimal Pricing Strategy in Marketing Research Consulting.
Chang, Chun-Hao; Lee, Chi-Wen Jevons;
Journal: International Economic Review, volume 35, issue 2 May, pages 463-78
This paper studies the optimal pricing scheme for a monopolistic marketing research consultant who sells high-cost proprietary marketing information to her oligopolistic clients in the manufacturing industry. In designing an optimal pricing strategy, the consultant need... View more