Measuring Service Quality Dimensions: An Empirical Analysis of Thai Hotel Industry

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Dr. Sakun Boon-itt ; Dr. Nopadol Rompho (2012)
  • Journal: International Journal of Business Administration, volume 3, issue 5 September, pages 52-63
  • Subject: Service quality, Hotel industry, Thailand
    acm: InformationSystems_GENERAL | ComputingMilieux_MISCELLANEOUS

The aim of this study is to focus on hotel service quality based on the application of 29 characteristic indicators from the SERVQUAL model by comparing two hotel types, namely the boutique and the business hotel, in Thailand and to understand the expectation, perceptio... View more
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