Own-Brand and Cross-Brand Retail Pass-Through

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David Besanko; Jean-Pierre Dubé; Sachin Gupta;
(2005)
  • Journal: Marketing Science, volume 24, issue 1 July, pages 123-137
  • Related identifiers: doi: 10.1287/mksc.1030.0043
  • Subject: pricing, promotion, retailing, channels of distribution, econometric models

In this paper we describe the pass-through behavior of a major U.S. supermarket chain for 78 products across 11 categories. Our data set includes retail prices and wholesale prices for stores in 15 retail price zones for a one-year period. For the empirical model, we us... View more
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