THE IMPORTANCE OF BRAND NAME AND QUALITY IN THE RETAIL FOOD INDUSTRY

Preprint OPEN
Apelbaum, Eidan;
(1999)
  • Subject: Private labels, brand name, quality, Consumer/Household Economics, Marketing,

This paper analyzes the role of brand name recognition and product quality on the competition between national brands and private labels in the retail food industry. Theoretical and empirical evidence is provided to show that both marketing tools play a significant role... View more
Share - Bookmark