Using Social Media components in business world – SMEs perspective
Subject: social media, sales, marketing,SMEs
jel: jel:L82 | jel:D80 | jel:L86
SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on... View more
1. Bernoff, J., & Li, C., Harnessing the power of the oh-so-social web, 2008. MIT Sloan Management Review, 493(36-42).
2. Burson-Marsteller Evidence-Based Communications Group, The Global Social Media Check-up, 2011, p. 6-34, http://www.bursonmarsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/ Lists/Posts/Post.aspx?ID=254 )
3. Correa, T., Hinsley, A.W., de Zúñiga, H.G. Who interacts on the Web?: The intersection of users' personality and social media use. 2010, Computers in Human Behavior 26(2): 247- 253.
4. Kaganer, E., & Vaast, E., Responding to the (almost) unknown: Social representations and corporate policies of social media, 2010, http://aisel.aisnet.org/icis2010_submissions/163/
5. Kaplan, A., & Haenlein, M. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons. Business Horizons, 2010, pp.59-68.
6. Lacho, K. J., & Marinello, C. How small business owners can use social networking to promote their business, 2010. The Entrepreneurial Executive .
7. Mayfield Antony, What is Social Media?, 2008, p. 5, http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_eb ook.pdf
8. Melcrum, How to use social media to engage employees, 2007, p. 8, http://www.melcrum.com/offer/socialmedia/pdf/Social_Media_Chapter_1.pdf
9. Stelzner A. Michael, Social Media Marketing Industry Report. How Marketers Are Using Social Media to Grow Their Businesses, 2011, p. 21, http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/ )
10. Xiang, Z., and Gretzel, U. Role of social media in online travel information search, Tourism Management (31:2), 2010, pp 179-188.