A Structural Equation Model: India’s International Tourism Demand for Tourist Destination

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N. Rangaswamy ; Chukiat Chaiboonsri ; Prasert Chaitip (2008)
  • Journal: Annals of the University of Petrosani - Economics, volume 8, pages 107-134
  • Subject: India; international tourism demand; tourist destination; SEM model

Structural equation modeling (LISREL 8) was used to test the causal relationships between tourist travel motivations (travel cost satisfaction) and tourist destination (tourism product, tourism product attributes, and tourism product management). A survey containing Likert-type scales was used in collecting data from 100 international tourists who had traveled to India. Using factor analysis, dimensions were identified for scales used in the study: travel cost satisfaction, tourism product, tourism product attributes, and tourism product management. Results indicated that the travel cost satisfaction of international tourists had a positive influenced on tourism product at 0.33 (t=2.38) with statistics significant at the level of 0.05. Also the travel cost satisfaction had a positive influence on tourism product attributes at 0.30 (t=2.17) with statistics significant at the level of 0.05. The results of the research suggested that if the tourist destinations in India are maintained good management of tourist destinations in India. Such as maintaining the amenities of the tourism products, keeping good accessibility to the tourism products, keep a good image of tourism products, keeping the right price of tourism products and keeping the competitiveness of tourism products. Then not only will international tourist revisit India but also the numbers of tourists traveling to India will increase.
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