Value elicitation for multiple quantities of new differentiated products using non-hypothetical open-ended choice experiments

Preprint OPEN
Canavari, Maurizio; Wongprawmas, Rungsaran; Pappalardo, Gioacchino; Pecorino, Biagio;
(2015)
  • Subject: Open-ended choice experiment, demand schedule, willingness-to-pay, eco-friendly product, Agribusiness, Consumer/Household Economics, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Marketing,

A non-hypothetical open-ended choice experiment (OECE) with multi-unit value elicitation formats was conducted to elicit Italian consumer willingness-to-pay (WTP) and demand for wheat-derived products (flour, pasta and bread) that were produced by adopting ecological fr... View more
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