A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure
Francisco F. R. Ramos;
Subject: Asymmetric switching, Automobile market, Cross-lag(lead) effects, Marketing, Multiple time series analysis, Sales effects
jel: jel:M37 | jel:C19 | jel:M31 | jel:D49
As a complementary to the existing studies of competitive market structure analysis, the present paper proposed a time series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure. Two major hypotheses were t... View more
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