Determinants of household choice of breakfast cereals: healthy or unhealthy?

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Golub, Alla A.; Binkley, James K.;
  • Subject: consumer demand, healthy and unhealthy food, breakfast cereals, Consumer/Household Economics,

We studied consumer demand for more and less healthy breakfast cereals. Using ACNielsen Homescan database and USDA food nutrition data, we developed three cereal nutrition indexes for each household in the data. In addition to the standard demographic characteristics of... View more
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