News Consumption and Media Bias

Article OPEN
Yi Xiang; Miklos Sarvary;
(2007)
  • Journal: Marketing Science,volume 26,issue 5 09-10,pages611-628
  • Related identifiers: doi: 10.1287/mksc.1070.0279
  • Subject: information goods, complements, media competition, media positioning

Bias in the market for news is well-documented. Recent research in economics explains the phenomenon by assuming that consumers want to read (watch) news that is consistent with their tastes or prior beliefs rather than the truth. The present paper builds on this idea b... View more
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