MOTIVATION AND MOTIVES - DRIVER AND REASON OF CONSUMER'S BUYING BEHAVIOR

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TICHINDELEAN Mihai; VINEREAN Simona;
(2013)
  • Journal: Revista Economica,volume 65,issue 3,pages169-181
  • Subject: motives, motivation, consumer behavior, exploratory factor analysis

The purpose of the paper is to understand and measure consumer's motives as part of the complex mental structure which has as result a certain buying behavior. To achieve this goal, the authors structured the paper in two parts: the first part contains a literature revi... View more
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