POINT-OF-PURCHASE SIGNS, IMPULSE PURCHASES, AND INDIVIDUAL DIFFERENCES IN THE "DESIRE TO TOUCH"

Preprint OPEN
Peck, Joann ; Childers, Terry (2000)
  • Subject: Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

What is the role of touch in consumer behavior? Consumers are especially motivated to touch some products before buying them, and for some people, those high in "desire to touch", touching before buying is especially important. In addition, some situations encourage con... View more
Share - Bookmark