PASTRY CONSUMER PROFILE: AN INVESTIGATION ON CLUJ-NAPOCA MARKET

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CRISTINA RODICA (DULAU) PUSCAS; MONICA MARIA COROS; ADINA LETITIA NEGRUSA;
(2014)
  • Subject: pastry, bakery, fast-food, Cluj-Napoca, secondary data, quantitative research.
    • jel: jel:L83

Among other producers and (re)sellers of snacks and fast-food, bakeries and pastry shops are some of the most dynamic enterprises that have developed both at national level and at the level of Cluj-Napoca during the recent years. Given the great variety of such snacks, ... View more
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