publication . Preprint . 2014

EFFECT OF INTERNET MARKETING ON THE PURCHASE PATTERN OF THE HOUSE-HOLDS OF TOWNS IN JABALPUR

Uma V.P.Shrivastava; Dilip Singh Hazari;
Open Access
  • Published: 01 Mar 2014
Abstract
Combining the traditional methods with online information marketers has discovered a successful marketing pattern. The traditional marketing methods of print, television, and direct mailings are being complemented with the use of e-marketing strategies; thus saving time and money. Over the last two decades it has been noticed that the human lifestyles are changing faster than their thoughts. This study is focused on the middle income house-holds with a monthly income ranging from 30k to 60k. This research study comprehends the level of awareness and acceptance of internet marketing amongst the consumers in this defined income group. It also helps understand the ...
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