publication . Article . 2010

I prodotti editoriali nella rete-mercato fra editori e consumatori

Richeri Giuseppe;
Open Access
  • Published: 01 Jan 2010 Journal: Economia della Cultura, issue 3, pages 313-320
Abstract
The article analyze the main sectors of the publishing industry highlighting major features and factors that encourage or curb the shift from physical to intangible. To-day publishers are able to find a very wild on-line market for their products that offer the possibility to change in deep the organizational and costing structure, the time to market of the editorial contents and their life cycle. In the article is described also how on-line market give the possibility to broad or create the market of niche products. Introducing a selling mode no longer involving a physical good poses the problem of how to create or replace three little known, albeit decisive, f...
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