publication . Article . 2012

GLOBAL PERCEPTION IN TRANSLATING THE CONTENT OF WEBSITES

Mariana Coancă;
Open Access
  • Published: 01 Jan 2012 Journal: Journal of Information Systems and Operations Management, volume 6, issue 1 May, pages 232-237
Abstract
Most of the time the visitors of a website are willing to purchase products if the content of the website is presented in their native language. Therefore, translators become the most import key, because they translate not only the words and sentences on the website, but also the general tone and the key messages, adapting each cultural reference. We focused on the translators’ task and we presented some techniques regarding the translation process. In order to exemplify this aspect, we selected texts from three websites and focused on the words, expressions, idioms that pose problems to their translation into Romanian. We drew the conclusion that we need to tra...
Subjects
free text keywords: translation, terminology, conceptual equivalence, key message, accuracy

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