publication . Article . 2014

Adoption of Technology as a Response Strategy to Globalization: A Study of Manufacturing Firms in Kenya

Solomon Kinyanjui; Margaret A. Oloko; Hazel G. Gachunga; Beatrice G. Gathondu;
Open Access
  • Published: 01 Jan 2014 Journal: International Journal of Business Administration, volume 5, issue 6 November, pages 77-87
Globalization affects local and international firms in many ways. Studies have shown that factors in the internal as well as external environments of firms influence the rate to which globalization will affect them. On the local scene however, no known studies have been done on the response of manufacturing firms to counter globalization. In addition, since the concept of globalization is multidimensional and its influence is varied in nature, this study aimed at investigating how manufacturing firms in Kenya have responded to probable pressure from the forces of globalization in order to sharpen their competitiveness. Cross sectional survey design was adopted f...
free text keywords: adoption of technology, globalization
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