A DIFFERENT APPROACH OF COMPETITIVEIMPORTANCE-PERFORMANCE ANALYSIS: THE CASE OF YOUNG ROMANIANS' PREFERENCE FOR A LOCAL FAST-FOOD

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ELENA-NICOLETA UNTARU ; ANA ISPAS (2014)
  • Subject: Fast-food, Competitive importance-performance analysis, Attributes, Market
    • jel: jel:L83 | jel:L25

In a competitive market, if one uses the traditional Importance- Performance Analysis (IPA) to evaluate service performance without considering the service level of competitors, misleading results may be obtained for managers responsible for developing improvement strat... View more
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