Optimal Pricing Strategy for New Products

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Trichy V. Krishnan; Frank M. Bass; Dipak C. Jain;
  • Journal: Management Science,volume 45,issue 12 December,pages1,650-1,663
  • Related identifiers: doi: 10.1287/mnsc.45.12.1650
  • Subject: generalized Bass model, pricing, optimal strategy, diffusion

Robinson and Lakhani (1975) initiated a long research stream in marketing when they used the Bass model (1969) to develop optimal pricing path for a new product. A careful analysis of the extant literature reveals that the research predominantly suggests that the optima... View more
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