The Impact of Reputation on Market Value

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Simon Cole;
(2012)
  • Journal: World Economics Journal, volume 13, issue 3 July, pages 47-68

Corporate reputations are one of the best known but least understood company assets. Few investment analysts would argue that they have no value but at the same time would struggle to put figures on how much. This paper dispels the myth that intangible means immeasurabl... View more
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