publication . Article . 2011

Growing Role of Retail in Distribution Channels

Ishak Mesic;
Open Access
  • Published: 01 Jan 2011 Journal: Business Logistics in Modern Management, volume 11, pages 203-209
This article aims to demonstrate the growing role of retail trade (retail) in the channels of distribution of goods both in domestic and international markets. Technical-technological development has provided great opportunities for all production of material goods, so that the focus of problem in the economic possibilities of playing shifted from production to sales opportunities, or consumption. The ultimate consumers and their needs and requirements have become a central area of study, based on which the adjustment is made, and directing the production. Oriented approach to providing consumers with realistic production planning that can be placed on the marke...
free text keywords: retail, distribution channels, internationalization, concentration
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