publication . Other literature type . Article . 1984

Organization Strategy and Structural Differences for Radical Versus Incremental Innovation

John E. Ettlie; William P. Bridges; Robert D. O'Keefe;
  • Published: 01 Jun 1984
  • Publisher: Institute for Operations Research and the Management Sciences (INFORMS)
The purpose of this study was to test a model of the organizational innovation process that suggests that the strategy-structure causal sequence is differentiated by radical versus incremental innovation. That is, unique strategy and structure will be required for radical innovation, especially process adoption, while more traditional strategy and structure arrangements tend to support new product introduction and incremental process adoption. This differentiated theory is strongly supported by data from the food processing industry. Specifically, radical process and packaging adoption are significantly promoted by an aggressive technology policy and the concent...
free text keywords: innovation, organizational studies [research and development], Management Science and Operations Research, Strategy and Management, Innovation management, Innovation process, Organizational studies, Economics, New product development, business.industry, business, Organizational innovation, Technology policy, Incremental process, Product innovation, Microeconomics
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