Organization Strategy and Structural Differences for Radical Versus Incremental Innovation

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John E. Ettlie; William P. Bridges; Robert D. O'Keefe;
  • Journal: Management Science,volume 30,issue 6 June,pages682-695
  • Related identifiers: doi: 10.1287/mnsc.30.6.682
  • Subject: innovation, organizational studies [research and development]

The purpose of this study was to test a model of the organizational innovation process that suggests that the strategy-structure causal sequence is differentiated by radical versus incremental innovation. That is, unique strategy and structure will be required for radic... View more
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