publication . Article . 2014

ROMANIAN HOTELS IN THE DIGITAL MARKETING PRESENT

MARIA-LUMINITA COJOCEA; MONICA MARIA COROS;
Open Access
  • Published: 01 Jan 2014
Abstract
The current marketing trends and the well-known smart communication devices (smartphone, tablet, laptop, etc.) used on a daily basis by more and more people worldwide and by most of the travel industry customers, are here to stay in the travel and hotel industries and far from becoming obsolete. By ignoring them or by remaining in denial about their popularity and the changes they bring, hoteliers will only end up facing the disastrous consequences of their ignorance. Most of the Romanian hotels are not even in the stage of acknowledging the present technological context, and few are reacting and adapting their marketing strategies, ultimately becoming internati...
Subjects
free text keywords: hotels, online, technology, Romania, trends, jel:L83
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