publication . Article . 1982

Advertising and the Consumerism Movement in Europe: The Case of West Germany and Switzerland

Saeed Samiee; John K Ryans;
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  • Published: 01 Jan 1982 Journal: Journal of International Business Studies, volume 13, pages 109-114 (issn: 0047-2506, eissn: 1478-6990, Copyright policy)
  • Publisher: Springer Science and Business Media LLC
Abstract
In recent years, European countries have faced an ever increasing levels of activities by consumerists. Much of this activity is aimed at regulating and controlling advertising. This article examines the views of advertising industry and corporate advertising executives toward this movement in two neighboring European countries: West Germany and Switzerland. Results show that even though these countries have different levels of advertising regulation, the executives in both countries hold generally similar attitudes toward most advertising issues. Additionally, the Swiss respondents, more so than the West Germans, feel consumer organizations have more influence ...
Subjects
free text keywords: Management of Technology and Innovation, Strategy and Management, Economics and Econometrics, General Business, Management and Accounting, Business and International Management, Consumer Organizations, International business, Finance, business.industry, business, German, language.human_language, language, Advertising account executive, Organizational culture, Advertising, Marketing, Consumerism
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publication . Article . 1982

Advertising and the Consumerism Movement in Europe: The Case of West Germany and Switzerland

Saeed Samiee; John K Ryans;