Categorization of Mobile Advertising Campaigns

Preprint OPEN
Pousttchi, Key; Wiedemann, Dietmar Georg;
(2006)
  • Subject:
    • jel: jel:M21

The result of this contribution is a categorization and thus a description model for mobile advertising campaigns using the morphological method. For identification of the characteristics 32 case studies were analysed and relevant literature was sighted.
  • References (13)
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