Customer Value Controlling ¨C Combining Different Value Perspectives

Article OPEN
Andreas Kramer; Thomas Burgartz;
(2015)
  • Journal: Business and Management Studies,volume 1,issue 2 September,pages11-19
  • Subject: customer orientation, decision making, three-layer model, value to the customer, value of the customer, value-to-value-segmentation
    • jel: jel:R00 | jel:Z0

The article begins by presenting a model for the structuring of customer data which can be used to demonstrate the value of data in different forms of aggregation. Since Customer Value plays a crucial role in this model the term is examined more closely. As part of a va... View more
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