Advertising Activity and its Importance in Management on the Example OF SME’s Enterprise X

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Jozef NOVAK-MARCINCIN; Vladimir MODRAK; Bartłomiej OKWIET;
(2012)
  • Journal: Romanian Statistical Review Supplement, volume 60, issue 4 November, pages 201-208
  • Subject: advertising, enterprise, marketing mix, Internet, product
    • jel: jel:D01 | jel:M19 | jel:M11

“Advertising lever trade "- it is not possible to determine the author of these "winged words", but we know that this slogan reviewers whole truth about the role of advertising performance throughout the economy and how its effective use may contribute to the developmen... View more
  • References (13)
    13 references, page 1 of 2

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    [9]. The Institute of Practitioners in Advertising, www.ipa.co.uk

    [10]. Vladutescu S., Dima I.C., Persuasion Elements Used in Logistical Negotiation, Lambert Academic Publishing Saarbrücken, Germany 2012

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