MARKETING STRATEGIES FOR ORGANIC WINE GROWERS IN THE VENETO REGION

Preprint OPEN
Rossetto, Luca;
(2002)
  • Subject: wine growers, organic standards, market, certification, product variety, winemaking process, quality, marketing strategy, Marketing,

The Italian organic wine sector has dramatically increased, recently. In the last two years, the organic vineyard area has doubled reaching more than 50.000 hectares, while organic wineries account are more than 9.000 farms. In particular, the Veneto Region accounts for... View more
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