Beyond Trust: Web Site Design Preferences Across Cultures

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Dianne Cyr; Carole Bonanni; John Bowes; Joe Ilsever;
  • Journal: Journal of Global Information Management (JGIM),volume 13,issue 4 October,pages25-54
  • Related identifiers: doi: 10.4018/jgim.2005100102

The growth of Internet shopping motivates a better understanding of how e-loyalty is built online between businesses and consumers. In this study, Web site design and culture are advanced as important to Web site trust, Web site satisfaction, and e-loyalty in online bus... View more
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