publication . Article . Part of book or chapter of book . Other literature type . 2005

Web Site Design Preferences Across Cultures

Dianne Cyr; Carole Bonanni; John Bowes; Joe Ilsever;
Open Access
  • Published: 01 Oct 2005 Journal: Journal of Global Information Management (JGIM), volume 13, issue 4 October, pages 25-54
Abstract
The growth of Internet shopping motivates a better understanding of how e-loyalty is built online between businesses and consumers. In this study, Web site design and culture are advanced as important to Web site trust, Web site satisfaction, and e-loyalty in online business relationships. Based on data collected in Canada, the U.S., Germany, and Japan, the research considers (1) examining within culture preferences for design elements of a local vs. a foreign Web site and subsequent participant perceptions of trust, satisfaction, and e-loyalty; and (2) comparisons between cultures for design preferences of local and foreign Web sites and subsequent participant ...
Subjects
free text keywords: Management Science and Operations Research, Strategy and Management, Business and International Management, Information Systems and Management, Computer Science Applications, Economics, Electronic business, Knowledge management, business.industry, business, Online business, Internet shopping, Web site, The Internet, Perception, media_common.quotation_subject, media_common, Design elements and principles, Marketing
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publication . Article . Part of book or chapter of book . Other literature type . 2005

Web Site Design Preferences Across Cultures

Dianne Cyr; Carole Bonanni; John Bowes; Joe Ilsever;